How to Reach People You're Not Connected To on LinkedIn
When a LinkedIn post travels, a lot of the people who comment are 2nd or 3rd degree. You can't DM them the usual way. That's the gap comment-to-DM has to solve if you want the Instagram-style flow on LinkedIn.
On Instagram almost everyone who comments can get a DM. On LinkedIn the inbox rules are stricter. If your tool only messages 1st-degree connections, a viral lead magnet post still leaves most of the interest sitting on the comment thread with no resource and no conversation.
Why this matters
A keyword comment is a warm opt-in. The person asked for the resource. If only your existing connections get the DM, you leave most of the interest on the table, especially on posts that go wide. Those wider commenters are often exactly the buyers you don't already know: people in adjacent companies, agencies, and roles you want in your pipeline.
What LeadShark does
LeadShark watches the post for your keyword. For each matching commenter:
- It posts a public reply under their comment so they know the link is coming.
- If you're already connected, it sends the DM with your resource.
- If you're not connected, it sends a connection request and delivers the DM the moment they accept.
On the Apex plan it can also DM commenters you aren't connected with, depending on your settings. Either way, the person who commented gets the thing they asked for without you copy-pasting all afternoon.
What you control
You write every reply and DM template. You set the daily DM limit (0 to 250, 150 recommended max). You see who clicked. You can gate the resource behind an email page and sync leads to Kit or Beehiiv. Nothing goes out that you didn't approve as a template.
What this is not
This isn't cold outreach. LeadShark only messages people who commented on your post with the keyword you chose. The comment is the ask. You're not scraping profiles or messaging strangers who never engaged with you.
If you're looking for ManyChat-style comment-to-DM on LinkedIn, reaching non-connections is the piece Instagram never made you think about. LeadShark is built around it.
Plans start at $39 a month with a 7-day free trial and no card.